Pure London favourite, Mischa Barton, will be bringing her infamous handbags to the show. The Autumn/Winter 2010 collection takes inspiration from vintage pieces found in flea markets and boutiques around the world. The range incorporates the charm of these vintage items with modern inspirations to create sophisticated and expressive styles, in keeping with Mischa Barton’s distinct personal style.
Tony Hague from Mischa Barton handbags commented ‘We have decided to exhibit our Mischa Barton collection in Dubai because of the volume of traffic to our website from the Middle East; it’s great that we can bring the collection with Pure London.’
The glamorous event will be attended by leading retailers across the Middle East including Bloomingdales, Debenhams, Galeries Lafayette, Saks Fifth Avenue Dubai, Etoile Fashion Group and many more. Each evening Who’s Next & Premiere Classe will host a range of parties and cocktails to allow visitors to network and relax after a busy day buying.
On the last day of the show, 21st October, the exhibition will be open to the public and host a Shopping Day, giving labels the opportunity to sell their product to the local fashionistas.
Great to see Mischa’s collection expanding to new territories!